Mobile search will drive nearly 70 billion inbound phone calls by 2016. Improve your inbound telephone sales support to take advantage of this trend.

Feel more in control of your inbound marketing and sales efforts and use your money wisely. This post gives specific benchmarking information and guidance on what improvements will have the most impact.

Not every lead will reach out via the web. Often, the hottest leads will pick up the phone and call. Since Google Analytics won’t know they’ve called, how are you going to track your hottest leads?

Why do you need a consistent process for qualifying sales prospects? To start, salespeople’s precious time is best spent in front of qualified prospects. Here are two ideas to help institute best practices and optimize lead qualification.

A business owner who had invested a lot of money into marketing once sought my advice after all those dollars failed to yield results. After finding that close to half of his sales calls were abandoned before they reached a live voice, we identified and remedied these four culprits.

Where do salespeople provide the highest value? The answer is pretty obvious. It is when they are working with a qualified prospect to close a deal. Outsourcing lead qualifying can help.

Marketing for small businesses has become an expensive proposition in terms of both money and time. With the advent of the Internet, it is now a completely different game.